A Postcard from Cairo

β€˜Aroosa’ is a tribute to the beloved icon of Aroosa Tea, a modest, smiling doll-like figure printed on red packaging that has graced kitchen shelves across Egypt for generations. More than a brand, Shay El Aroosa evokes the comfort of home, the clinking of glasses in alleyways cafes, and long conversations over strong black tea. The design takes inspiration from the doll’s rounded silhouette and traditional features, reinterpreted through bold, playful geometry and nostalgic repetition.

Hand Knotted

Wool and Botanical Silk

245 x 305 cm